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 Over the last few weeks we have been speaking to lots of different people who have been considering adding e-commerce functionality to their existing websites, or to a company website they plan to have built. Besides the obviously benefit of being able to make money via the internet with the addition of e-commerce, another huge benefit it will add is improved Search Engine Optimisation and increased avenues for visitors to find your website.
For an example, let's say 'Bob's Fishing Supplies', based in Bristol, want to have a company website listing their essentials such as contact details, history, directions etc. What they are not sure about is whether to provide a catalogue of some of their products with the option to purchase them. Now let's consider how visitors will find this website once we build the online SEO strategy; through our research we may find that the stop 2 keywords will be 'Bristol Fishing Supplies' and 'Bristol fishing shop' and then target the whole of the site's content to these keywords. These keywords will pull in a vast amount of general traffic through search engines, and works well as a big 'umbrella' search. These searches typically are only targeted via demographic, which of course is a strength, but can also be a weakness if you wish to have a wider impact on the web.
With E-Commerce, a deeper search stratgy can be laid, helping users find specific brands, products and product types. A catalogue products of any size can be added and content is now dedicated not only to the original umbrella keywords, but no users can search for more specific keywords such as products (eg; alliminium fishing pole), brands (eg; shimano reel) and product types (eg; bristol fishing tackle). These results can also be set to a local demographic as well as a national or even global buying market.
In addition to this, the website as a whole will be able to gain more exposure through product directories such as 'Google Products','Kelkoo' and 'Pricerunner'. It's also a well-known fact that search engines such as Google prioritise sites which have regular activity, and e-commerce features such as reviews and tagging combined with the fact that e-commerce products will be added and maintained on a regular basis make for a vast improvement on site activity.
These are just a few ways implementing e-commerce on your website can pay diviends. You may want to open a whole online store, or simple list some products - either way give us a call and we would love to discuss your needs with you. |
