We've overseen Erilan's digital journey it's inception and have been thrilled to see it grow from a small idea to Australia's leading supplier of mastectomy clothing. We created the entire online store around our marketing strategy, and have been driving it forward ever since.
Erilan's online strategy comprises of a few main areas, including PPC (paid advertising such as Google Adwords) and Google Shopping (PLA), good on-page SEO for better search engine results and regular email marketing. All of these campaigns plus several key website touchpoints are tracked to help us indentify areas that are working and ones that aren't - all of which ensures Erilan's steady growth year on year.
Erilan has seen at least 20% growth over every half-year since we first launched it's shopify based store in 2015.
"My business wouldn't be where it's at without the constant assistance of Colour Mafia. Our online sales are consistently growing and have been since we began. They are the difference between Erilan remaining a small local business and being an online brand recognised nationally."